Why weren’t “we born” in the UK? Dammit.

Photo Credit: Laurie Scavo

This may be one of the greatest things I’ve heard of late; as part promotion for her forthcoming release, We Are Born (which drops in record shops July 12), the ever incredible Sia is having a contest–for knitting music lovers!

I just died a bit because I don’t live in the UK.

Here’s the deal. Fill out this form, knit a swatch, and enter for a chance to win two tix to Sia’s May 27 concert at Roundhouse in London. Whilst there, you get to sit onstage during Sia’s performance and knit up the patch. That patch will inevitably become one square in a blanket, which will be donated to Sia’s charity of choice.

This may be the greatest marketing event ever conceived for the music loving knit a holic.

File Under: Party of me, please?

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